Academy of Archivists

We’re not your usual marketing company.  In fact, we don’t even like the word marketing, but we figured we had to give you something to hold on to. We use things like a quick and biting wit, the element of surprise and an eye for talent and beauty to light our path through the jungle of oversaturated branding.  We can do cool things on a tight budget.  We figure you can do a lot with a little, and sometimes less is more... but don’t worry, we could rock your big bankroll, too.  We can’t sum up who we are in one sentence, but if we tried, we’d say something like, “The Academy of Archivists is an independent modern resource working outside of traditional lines for companies, brands and artists in the creative fields.” And if we had to make a list of what we do, we’d mention digital solutions, virtual identities, event planning, marketing (there’s that word again!) and branding, art direction, and visual research, to name a few. We can tell you that what we do for you, and with you, will make your company better. Need help? info@wearchive.info

WE ♥: The Rural Avant-Garde Contemporary art is seeing a surge of interest in what I call “the rural.” I’m sure there are many reasons for this, but one decisive factor appears to be a shared reaction to anxiety. I am reminded of Regionalist painter Grant Wood’s essay Revolt Against the City (1935) where he quotes Carl Van Doren, asserting that any society—American society in particular—tends to re-evaluate itself every thirty years or so in response to some kind of outside trauma. We are currently facing compound concerns on a pandemic level: political unrest (9/11, wars in Iraq and Afghanistan, terrorism, partisanship), social unrest (gay marriage, nationalism, immigration), environmental concerns (global warming, genetic engineering, carbon footprints), economic meltdown…the list goes on and on. To alleviate a perceived loss of control, individuals search for a sense of grounding. In my opinion, a return to the rural seems to be the latest form of such introspection, and as a result, artists are looking back to traditional—and perhaps more stable—ways of life. We are witnessing a preponderance of agricultural/community gardening projects, references to rodeos, cowboys, taxidermy, hunting, an interest in vernacular architecture, etc.  Read more

WE ♥: The Rural Avant-Garde

Contemporary art is seeing a surge of interest in what I call “the rural.” I’m sure there are many reasons for this, but one decisive factor appears to be a shared reaction to anxiety. I am reminded of Regionalist painter Grant Wood’s essay Revolt Against the City (1935) where he quotes Carl Van Doren, asserting that any society—American society in particular—tends to re-evaluate itself every thirty years or so in response to some kind of outside trauma. We are currently facing compound concerns on a pandemic level: political unrest (9/11, wars in Iraq and Afghanistan, terrorism, partisanship), social unrest (gay marriage, nationalism, immigration), environmental concerns (global warming, genetic engineering, carbon footprints), economic meltdown…the list goes on and on. To alleviate a perceived loss of control, individuals search for a sense of grounding. In my opinion, a return to the rural seems to be the latest form of such introspection, and as a result, artists are looking back to traditional—and perhaps more stable—ways of life. We are witnessing a preponderance of agricultural/community gardening projects, references to rodeos, cowboys, taxidermy, hunting, an interest in vernacular architecture, etc.  Read more



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