Academy of Archivists

We’re not your usual marketing company.  In fact, we don’t even like the word marketing, but we figured we had to give you something to hold on to. We use things like a quick and biting wit, the element of surprise and an eye for talent and beauty to light our path through the jungle of oversaturated branding.  We can do cool things on a tight budget.  We figure you can do a lot with a little, and sometimes less is more... but don’t worry, we could rock your big bankroll, too.  We can’t sum up who we are in one sentence, but if we tried, we’d say something like, “The Academy of Archivists is an independent modern resource working outside of traditional lines for companies, brands and artists in the creative fields.” And if we had to make a list of what we do, we’d mention digital solutions, virtual identities, event planning, marketing (there’s that word again!) and branding, art direction, and visual research, to name a few. We can tell you that what we do for you, and with you, will make your company better. Need help? info@wearchive.info

1

ESSAYS: SXSW 2011 Roundup How was SXSW this year?  From Claire practically falling in the river to claim the perfect shot of the turtles to Nick and Andrew moshing wildly at Lustre Pearl, there were a million and one memorable moments. That doesn’t capture some of the talks and discussions about brands and the future of the ad industry, which was inherently wrapped in the digital conversation.   The main through line was a call to authenticity and the importance of offering something of real value to the consumer, be it through traditional advertising or the digital medium.  Another important point was the well-coordinated campaign, where all the components of the brand and digital strategy worked together to form a seamless experience.  Listening to Chris Milk discuss his award-winning Johnny Cash and Wilderness projects drove home the potential for innovation and success in this arena. Nor can it even begin to describe the great music that seems to be pushing its way through the consumerist shell that has been covering the industry for some time now.  The overall feel of the music I saw was a step to individualism, with sounds that hearken back to any given era, while managing to sound uniquely fresh.  It would be impossible to make a dent in mentioning the bands we saw, so for the record:  It was a true pleasure to see Alexander (of Edward Sharpe and the Magnetic Zeros) working the stage in his solo gig accompanied by be-hatted and bearded musicians; and the energy and stage presence of Australian band The Jezabels was a fantastic afternoon surprise.   And me?  Cruising the streets of Austin with the bicycle gang; lounging in the sun at the French Legation Museum listening to Sharon Van Etten; drinking far too many Giggle Waters at the East Side Show Room…but I think a topper was hopping the fence at Lustre Pearl with Dexter.  A bit of anarchy never hurt anyone.

ESSAYS: SXSW 2011 Roundup

How was SXSW this year?  From Claire practically falling in the river to claim the perfect shot of the turtles to Nick and Andrew moshing wildly at Lustre Pearl, there were a million and one memorable moments.

That doesn’t capture some of the talks and discussions about brands and the future of the ad industry, which was inherently wrapped in the digital conversation.   The main through line was a call to authenticity and the importance of offering something of real value to the consumer, be it through traditional advertising or the digital medium.  Another important point was the well-coordinated campaign, where all the components of the brand and digital strategy worked together to form a seamless experience.  Listening to Chris Milk discuss his award-winning Johnny Cash and Wilderness projects drove home the potential for innovation and success in this arena.

Nor can it even begin to describe the great music that seems to be pushing its way through the consumerist shell that has been covering the industry for some time now.  The overall feel of the music I saw was a step to individualism, with sounds that hearken back to any given era, while managing to sound uniquely fresh.  It would be impossible to make a dent in mentioning the bands we saw, so for the record:  It was a true pleasure to see Alexander (of Edward Sharpe and the Magnetic Zeros) working the stage in his solo gig accompanied by be-hatted and bearded musicians; and the energy and stage presence of Australian band The Jezabels was a fantastic afternoon surprise.  

And me?  Cruising the streets of Austin with the bicycle gang; lounging in the sun at the French Legation Museum listening to Sharon Van Etten; drinking far too many Giggle Waters at the East Side Show Room…but I think a topper was hopping the fence at Lustre Pearl with Dexter.  A bit of anarchy never hurt anyone.

  1. wearchive posted this


Archive / RSS

Theme designed by Michael Porreca for Fuck Yeah Themes