Academy of Archivists

We’re not your usual marketing company.  In fact, we don’t even like the word marketing, but we figured we had to give you something to hold on to. We use things like a quick and biting wit, the element of surprise and an eye for talent and beauty to light our path through the jungle of oversaturated branding.  We can do cool things on a tight budget.  We figure you can do a lot with a little, and sometimes less is more... but don’t worry, we could rock your big bankroll, too.  We can’t sum up who we are in one sentence, but if we tried, we’d say something like, “The Academy of Archivists is an independent modern resource working outside of traditional lines for companies, brands and artists in the creative fields.” And if we had to make a list of what we do, we’d mention digital solutions, virtual identities, event planning, marketing (there’s that word again!) and branding, art direction, and visual research, to name a few. We can tell you that what we do for you, and with you, will make your company better. Need help? info@wearchive.info

ESSAYS : Which Way Is Up?  The future of book publishing by Alison Williams. Claire and I attended the Interactive portion of South by Southwest this year, and for the most part were underwhelmed by the presentations (we greatly enjoyed the networking & parties, of course!). Although the topics were good, the panels themselves were lackluster, mainly touching on the surface of the subjects rather than delving deep. In short, we agreed that the content would have been commanding for middle-school students; but for Captains of the Interactive Industry, it was pretty been-there-done-that. One panel that stood out in the crowd was “The Future of Book Publishing”. In actuality, the discussion focused on everything but the publication of an actual Book. We heard about websites and blogs as “book”, twitter as “book”, you-tube as “book”, multi-media, embedding surprises, transmedia, et al as “book”. Regardless of the fact that we were disappointed that we didn’t hear much about the future of the publication of real, hold-in-your-hands paper delights, the information was vast, and the conversation certainly sparked controversy in the audience. The line for questions was ten deep (Claire didn’t even get to ask hers!), and the discussion continued afterward as the audience passionately bombarded the panel. One attendee, as Claire and I bemoaned the lack of discussion about those antiquated objects, had the gall to tell us that Books are archaic and dead, and we simply didn’t understand the “shifting language” about what a “book” really is. Um, perhaps she didn’t realize that we read those objects. But perhaps she’s right, in a way. What it comes down to is that the discussion was not so much about the future of the Book as the future of story and content. There are endless ways to produce a story, and publishing a bound Book is only one of many. The question of the future of book publishing is far different than the question of the future of the Book. The future of the Book is vast and deep, and probably lies more in the direction of quality and small-batch press. If the panel we saw was any indication of the future of book publishing, then that is far more questionable. Those people need to get their heads in the right place, acknowledge the power of their customer, and figure out how to help people get their hands on the reading material they want to devour.

ESSAYS : Which Way Is Up?  The future of book publishing by Alison Williams.

Claire and I attended the Interactive portion of South by Southwest this year, and for the most part were underwhelmed by the presentations (we greatly enjoyed the networking & parties, of course!). Although the topics were good, the panels themselves were lackluster, mainly touching on the surface of the subjects rather than delving deep. In short, we agreed that the content would have been commanding for middle-school students; but for Captains of the Interactive Industry, it was pretty been-there-done-that.

One panel that stood out in the crowd was “The Future of Book Publishing”. In actuality, the discussion focused on everything but the publication of an actual Book. We heard about websites and blogs as “book”, twitter as “book”, you-tube as “book”, multi-media, embedding surprises, transmedia, et al as “book”.

Regardless of the fact that we were disappointed that we didn’t hear much about the future of the publication of real, hold-in-your-hands paper delights, the information was vast, and the conversation certainly sparked controversy in the audience. The line for questions was ten deep (Claire didn’t even get to ask hers!), and the discussion continued afterward as the audience passionately bombarded the panel. One attendee, as Claire and I bemoaned the lack of discussion about those antiquated objects, had the gall to tell us that Books are archaic and dead, and we simply didn’t understand the “shifting language” about what a “book” really is.

Um, perhaps she didn’t realize that we read those objects.

But perhaps she’s right, in a way. What it comes down to is that the discussion was not so much about the future of the Book as the future of story and content. There are endless ways to produce a story, and publishing a bound Book is only one of many.

The question of the future of book publishing is far different than the question of the future of the Book. The future of the Book is vast and deep, and probably lies more in the direction of quality and small-batch press.

If the panel we saw was any indication of the future of book publishing, then that is far more questionable. Those people need to get their heads in the right place, acknowledge the power of their customer, and figure out how to help people get their hands on the reading material they want to devour.



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