Academy of Archivists

We’re not your usual marketing company.  In fact, we don’t even like the word marketing, but we figured we had to give you something to hold on to. We use things like a quick and biting wit, the element of surprise and an eye for talent and beauty to light our path through the jungle of oversaturated branding.  We can do cool things on a tight budget.  We figure you can do a lot with a little, and sometimes less is more... but don’t worry, we could rock your big bankroll, too.  We can’t sum up who we are in one sentence, but if we tried, we’d say something like, “The Academy of Archivists is an independent modern resource working outside of traditional lines for companies, brands and artists in the creative fields.” And if we had to make a list of what we do, we’d mention digital solutions, virtual identities, event planning, marketing (there’s that word again!) and branding, art direction, and visual research, to name a few. We can tell you that what we do for you, and with you, will make your company better. Need help? info@wearchive.info

PRESS: Gentleman Scholar’s Disturbed Butterfly featuring John Malkovich The weird and wild faces of Mr. John Malkovich on the edge of darkness are captured in this visually disturbing piece titled “Butterflies,” which was composed with a multiplicity of talents. Taking a series of still images and live action footage shot by director and photographer Sandro Miller of Mr. Malkovich (with whom Sandro has a long-standing photographic relationship), editor Josh Bodnar of The Whitehouse assembled an edit intermixing the media; transcending the imagery beyond expectations. Utilizing his connections with music composer Matt Hutchinson, Bodnar began manipulating the two mediums in a frenetic way alongside a magnificent track composed by Hutchinson. Realizing this collaboration of art could be expanded further in a multidisciplinary approach, Bodnar had the idea to infuse design and visual effects to the piece. In a deft move taking advantage of the partnership between recently launched (and lauded) motion graphics company Gentleman Scholar and The Whitehouse, Josh turned the piece over to Scholar creatives Will Campbell and Will Johnson, who applied the full force of their dark visual imagery. With complete creative freedom, Scholar experimented with the narrative, so that what began as an insane visual concept and edit quickly morphed into an experiment in design. In order to create something that maintained the same despair and desperation as the photographs, the Wills created a very dark tone in styleframes and began to apply that throughout the piece. The edit was broken down into pieces and the animators were given free reign to unleash their darkest imaginings. Working in after-effects, the animators were directed toward the styleframes but were also allowed to apply a voice of their own, which made the piece feel even more purposely chaotic. In addition to Hutchinson’s disconcerting track, the Wills wrote a VO that eventually would live behind a high level of droning distortion. The result is a brooding baroque piece with strains of early David Lynch, whereby Mr. Malkovich cavorts in a series of contorted positionings, contemplating possible ways to off himself in what appears to be a dingy wood-panelled motel room. In addition to being presented online to the world at large, the video piece will be shown in conjunction with a retrospective of photographic portrait work that Sandro has taken of Mr. Malkovich over the years.

PRESS: Gentleman Scholar’s Disturbed Butterfly featuring John Malkovich

The weird and wild faces of Mr. John Malkovich on the edge of darkness are captured in this visually disturbing piece titled “Butterflies,” which was composed with a multiplicity of talents.

Taking a series of still images and live action footage shot by director and photographer Sandro Miller of Mr. Malkovich (with whom Sandro has a long-standing photographic relationship), editor Josh Bodnar of The Whitehouse assembled an edit intermixing the media; transcending the imagery beyond expectations.

Utilizing his connections with music composer Matt Hutchinson, Bodnar began manipulating the two mediums in a frenetic way alongside a magnificent track composed by Hutchinson. Realizing this collaboration of art could be expanded further in a multidisciplinary approach, Bodnar had the idea to infuse design and visual effects to the piece.

In a deft move taking advantage of the partnership between recently launched (and lauded) motion graphics company Gentleman Scholar and The Whitehouse, Josh turned the piece over to Scholar creatives Will Campbell and Will Johnson, who applied the full force of their dark visual imagery.

With complete creative freedom, Scholar experimented with the narrative, so that what began as an insane visual concept and edit quickly morphed into an experiment in design. In order to create something that maintained the same despair and desperation as the photographs, the Wills created a very dark tone in styleframes and began to apply that throughout the piece.

The edit was broken down into pieces and the animators were given free reign to unleash their darkest imaginings. Working in after-effects, the animators were directed toward the styleframes but were also allowed to apply a voice of their own, which made the piece feel even more purposely chaotic. In addition to Hutchinson’s disconcerting track, the Wills wrote a VO that eventually would live behind a high level of droning distortion.

The result is a brooding baroque piece with strains of early David Lynch, whereby Mr. Malkovich cavorts in a series of contorted positionings, contemplating possible ways to off himself in what appears to be a dingy wood-panelled motel room.

In addition to being presented online to the world at large, the video piece will be shown in conjunction with a retrospective of photographic portrait work that Sandro has taken of Mr. Malkovich over the years.



Archive / RSS

Theme designed by Michael Porreca for Fuck Yeah Themes