Academy of Archivists

We’re not your usual marketing company.  In fact, we don’t even like the word marketing, but we figured we had to give you something to hold on to. We use things like a quick and biting wit, the element of surprise and an eye for talent and beauty to light our path through the jungle of oversaturated branding.  We can do cool things on a tight budget.  We figure you can do a lot with a little, and sometimes less is more... but don’t worry, we could rock your big bankroll, too.  We can’t sum up who we are in one sentence, but if we tried, we’d say something like, “The Academy of Archivists is an independent modern resource working outside of traditional lines for companies, brands and artists in the creative fields.” And if we had to make a list of what we do, we’d mention digital solutions, virtual identities, event planning, marketing (there’s that word again!) and branding, art direction, and visual research, to name a few. We can tell you that what we do for you, and with you, will make your company better. Need help? info@wearchive.info

FIELD TRIP: Kickin’ It Old School with Erika Records! Erika Records is one of the premier record pressing companies in the United States. We took a field trip down to Buena Park, CA to visit their factory and see firsthand how vinyl’s made. The press process is incredible and we learned that their business has been steadily growing over the past year. Vinyl is most definitely back - we saw everything from Jagjaguwar’s latest release to Gaga to Bon Iver hot off the press. Check out our Erika Records field trip! There’s something that’s just so appealing about Erika Records. Maybe it is Liz Duster, the founder, who established Erika Records as a heavy metal record label in 1980, before transforming it into a vinyl record mecca. Maybe it is their 36,000 square foot Buena Park location, which provides a one-stop shop for all things vinyl, from record pressing to memorabilia. Maybe it’s the sense of good ol’ fashioned American small business ethic which emanates from their business, a model that is fashioned around operating in a traditional way and producing the best results in the business, right here in California with our own working men and women. Or just maybe it is the nostalgia of the whole experience. In an era marked by digitalization of nearly all media, vinyl records are making quite a comeback. Erika Records produces vinyl for an enormous range of artists, from independent music collectives like Black Iris, to music giants like Lady Gaga. Embracing a medium of the past, Erika Records has positioned itself in a valuable niche for the future. And we, as avid music listeners, value and commend them for what they do. Cheers to Erika Records! Long live vinyl!

FIELD TRIP: Kickin’ It Old School with Erika Records!

Erika Records is one of the premier record pressing companies in the United States. We took a field trip down to Buena Park, CA to visit their factory and see firsthand how vinyl’s made. The press process is incredible and we learned that their business has been steadily growing over the past year. Vinyl is most definitely back - we saw everything from Jagjaguwar’s latest release to Gaga to Bon Iver hot off the press. Check out our Erika Records field trip!

There’s something that’s just so appealing about Erika Records. Maybe it is Liz Duster, the founder, who established Erika Records as a heavy metal record label in 1980, before transforming it into a vinyl record mecca. Maybe it is their 36,000 square foot Buena Park location, which provides a one-stop shop for all things vinyl, from record pressing to memorabilia. Maybe it’s the sense of good ol’ fashioned American small business ethic which emanates from their business, a model that is fashioned around operating in a traditional way and producing the best results in the business, right here in California with our own working men and women.

Or just maybe it is the nostalgia of the whole experience. In an era marked by digitalization of nearly all media, vinyl records are making quite a comeback. Erika Records produces vinyl for an enormous range of artists, from independent music collectives like Black Iris, to music giants like Lady Gaga. Embracing a medium of the past, Erika Records has positioned itself in a valuable niche for the future. And we, as avid music listeners, value and commend them for what they do. Cheers to Erika Records! Long live vinyl!




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