PRESS: Logitech “Ivan Cobenk” | Q & A With The Goodby Creative Team
MPC LA got close with the creatives at Goodby, Silverstein and Partners (SF) for a Q&A on their latest spot “Ivan Cobenk” for Logitech Harmony Revue, directed by Ringan Ledwidge with Smuggler. Mark Gethin performed the telecine on the film, while MPC (LA) handled visual effects.
The resulting spot - in which die-hard Kevin Bacon superfan “Ivan Cobenk” tells the world how Logitech lets him indulge in his favorite pastime, watching movies (starring Kevin Bacon, of course) - is clever, funny, and strangely mind-boggling. Are we watching Kevin Bacon play Ivan Cobenk; or has Ivan Cobenk actually morphed into Kevin Bacon?
Read the rest of the article here.


